PROCURE, the organization dedicated to fighting prostate cancer, is launching the 10th edition of its Bowvember campaign nationwide. This initiative aims to support men affected by the disease and their families, as well as to raise awareness about this most common form of male cancer - 18 men a day are diagnosed with prostate cancer - by encouraging the purchase and wearing of the popular bow tie by Philippe Dubuc throughout the month of November. PROCURE aims to raise $1,000,000 through the sale of more than 7,000 bow ties in Bowvember as well as the Bow Tie Affair elegant charity evening to be held on November 30th.
All funds raised support world-class research projects and provide free services, including an information and support line with healthcare professionals 7 days a week.
The bow tie is available now for $45 at procure.ca/bowvember as well as at select retailers*.
AMBASSADORS MORE INVOLVED THAN EVER
The 10th edition of the Bowvember campaign brings together 32 public figures from the sports, political and artistic spheres. United by a common goal, these individuals wish to show their support for the cause by proudly wearing the bow tie in November.
"We are privileged to have such committed ambassadors. Their dedication and the visibility they bring to PROCURE contribute to increasing the awareness of our organization and the success of this campaign. We are confident that with their involvement we will achieve our ambitious goal," says Laurent Proulx, President and CEO of PROCURE.
A GLAMOROUS 10TH ANNIVERSARY
For this special edition, renowned Quebec designer Philippe Dubuc has created a timeless bow tie, highlighting stripes for a subtle and sophisticated style. In collaboration with photographer Andréanne Gauthier and her team, the 2023 bow tie stands out on all the outfits of the campaign ambassadors. The glamorous concept of the studio-shot photographs, inspired by notorious magazines such as Vogue, showcases the authenticity and elegance of Dubuc's work.
NEW - BOWVEMBER COLLECTION
Following the undisputed success of last year’s sold-out Bowvember gift box, PROCURE is now offering a brand new Bowvember Collection, which includes 7 pairs of original socks, the 2023 edition bow tie and its matching pocket square.This unique collection is offered in limited quantities exclusively on the organization's online store at the cost of $99.
For more information about the Bowvember campaign, purchasing the bow tie and the activities planned for the month, please visit the PROCURE website at www.procure.ca.
*To find the list of participating retailers, please visit our website at www.noeudvembre.ca.
AMBASSADORS BOWVEMBER 2023
Television and radio host and entrepreneur
Mayor of Quebec City
Mayor of Longueuil
Vice President of Communications, Montreal Canadiens
Sports reporter, Salut Bonjour and analyst, TVA Sports
Television host, Salut Bonjour Week-End
Television host, RDS
Host of The Rockman Power Hour podcast
Sport commentator and host, TVA Sports and BPM Sports
President and CEO of Produits Forestiers Arbec Inc. Owner and Chairman of the Board of CF Montreal, Stade Saputo and Centre Nutrilait.
Television host, producer and author
Comedian and television host, TVA Sports
Weather Specialist, Global News Morning
Entrepreneur, host and content creator
Radio host, ICI Première
Collaborating Columnist, La Presse
Television host, TVA and entrepreneur
Radio and television host, Rythme FM, Zeste and TVA
Mayor of Laval
Founder of Le Culturel 2.0 video podcast and PROCURE spokesperson
PROCURE is a charitable organization in the fight against prostate cancer. It educates, supports,
and informs people affected by this disease. It promotes and contributes to the financing of
world-class research. To learn more, visit procure.ca
MEDIA CONTACT INFO
For more information or to set up an interview, please contact:
Communications Coordinator, PROCURE
Strategist Public Relations and Influence, Youville Haussmann Park
Public relations manager
Photo credits :
Photographer : Andréanne Gauthier
Photo Assistant : Vanessa Brossard
Stylist : Mélanie Larivière
Hair and Makeup : Amélie Bruneau-Longpré
Clothing courtesy of Simons and Maison LPRN.
Point S Canada is one of the largest networks of independent tire and auto service retailers in Canada. It has more than 850 points of sale under 7 retail banners in Quebec, Ontario, Alberta, and the Maritimes. Point S Canada is Unimax’s retail division.