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PROCURE launches the 10 th edition of the national Bowvember

01 November, 2023


PROCURE, the organization dedicated to fighting prostate cancer, is launching the 10th edition of its Bowvember campaign nationwide. This initiative aims to support men affected by the disease and their families, as well as to raise awareness about this most common form of male cancer - 18 men a day are diagnosed with prostate cancer - by encouraging the purchase and wearing of the popular bow tie by Philippe Dubuc throughout the month of November. PROCURE aims to raise $1,000,000 through the sale of more than 7,000 bow ties in Bowvember as well as the Bow Tie Affair elegant charity evening to be held on November 30th. 
All funds raised support world-class research projects and provide free services, including an information and support line with healthcare professionals 7 days a week. 
The bow tie is available now for $45 at as well as at select retailers*. 


The 10th edition of the Bowvember campaign brings together 32 public figures from the sports, political and artistic spheres. United by a common goal, these individuals wish to show their support for the cause by proudly wearing the bow tie in November.

"We are privileged to have such committed ambassadors. Their dedication and the visibility they bring to PROCURE contribute to increasing the awareness of our organization and the success of this campaign. We are confident that with their involvement we will achieve our ambitious goal," says Laurent Proulx, President and CEO of PROCURE. 


For this special edition, renowned Quebec designer Philippe Dubuc has created a timeless bow tie, highlighting stripes for a subtle and sophisticated style. In collaboration with photographer Andréanne Gauthier and her team, the 2023 bow tie stands out on all the outfits of the campaign ambassadors. The glamorous concept of the studio-shot photographs, inspired by notorious magazines such as Vogue, showcases the authenticity and elegance of Dubuc's work.


Following the undisputed success of last year’s sold-out Bowvember gift box, PROCURE is now offering a brand new Bowvember Collection, which includes 7 pairs of original socks, the 2023 edition bow tie and its matching pocket square.This unique collection is offered in limited quantities exclusively on the organization's online store at the cost of $99. 

For more information about the Bowvember campaign, purchasing the bow tie and the activities planned for the month, please visit the PROCURE website at

*To find the list of participating retailers, please visit our website at


Benoît Gagnon
Television and radio host and entrepreneur
Bertrand Godin
PROCURE spokesperson
Bruno Marchand
Mayor of Quebec City
Catherine Fournier
Mayor of Longueuil
Chantal Machabée
Vice President of Communications, Montreal Canadiens
Charles-Antoine Sinotte
Sports reporter, Salut Bonjour and analyst, TVA Sports
Chloé Dufour-Lapointe
Ève-Marie Lortie
Television host, Salut Bonjour Week-End
Frédéric Plante
Television host, RDS
Henri Picard
Isabelle Pagé
PROCURE spokesperson
Jason Rockman
Host of The Rockman Power Hour podcast
Jean-Charles Lajoie
Sport commentator and host, TVA Sports and BPM Sports
Joey Saputo
President and CEO of Produits Forestiers Arbec Inc. Owner and Chairman of the Board of CF Montreal, Stade Saputo and Centre Nutrilait.
Jonathan Roy
Julie Bélanger
Television host, producer and author
Justine Dufour-Lapointe
Kevin Raphael
Comedian and television host, TVA Sports
Kim Sullivan
Weather Specialist, Global News Morning
Laurent Proulx
Lou-Pascal Tremblay
Marina Bastarache
Entrepreneur, host and content creator
Mathieu Baron
Mathieu Dufour
Maxime Dufour-Lapointe
Pénélope McQuade
Radio host, ICI Première
Philippe Dubuc
Fashion designer
Régis Labeaume
Collaborating Columnist, La Presse
Saskia Thuot
Television host, TVA and entrepreneur
Sébastien Benoit
Radio and television host, Rythme FM, Zeste and TVA
Stéphane Boyer
Mayor of Laval
Winston McQuade
Founder of Le Culturel 2.0 video podcast and PROCURE spokesperson

PROCURE is a charitable organization in the fight against prostate cancer. It educates, supports,
and informs people affected by this disease. It promotes and contributes to the financing of
world-class research. To learn more, visit 

For more information, visit
lnstagram: @procureqc
Linkedln: @procure-alliance
YouTube: @procureqc

For more information or to set up an interview, please contact:

Laurie Letendre
Communications Coordinator, PROCURE

Gabrielle Brouillard
Strategist Public Relations and Influence, Youville Haussmann Park

Cherelle Parent
Public relations manager

Photo credits :
Photographer : Andréanne Gauthier
Photo Assistant : Vanessa Brossard
Stylist : Mélanie Larivière
Hair and Makeup : Amélie Bruneau-Longpré
Clothing courtesy of Simons and Maison LPRN.

01 November, 2023


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