PROCURE launches the 10 th edition of the national Bowvember
01 November, 2023
#BOWVEMBER @PROCUREQC
PROCURE, the organization dedicated to fighting prostate cancer, is launching the 10th edition of its Bowvember campaign nationwide. This initiative aims to support men affected by the disease and their families, as well as to raise awareness about this most common form of male cancer - 18 men a day are diagnosed with prostate cancer - by encouraging the purchase and wearing of the popular bow tie by Philippe Dubuc throughout the month of November. PROCURE aims to raise $1,000,000 through the sale of more than 7,000 bow ties in Bowvember as well as the Bow Tie Affair elegant charity evening to be held on November 30th.
All funds raised support world-class research projects and provide free services, including an information and support line with healthcare professionals 7 days a week.
The bow tie is available now for $45 at procure.ca/bowvember as well as at select retailers*.
AMBASSADORS MORE INVOLVED THAN EVER
The 10th edition of the Bowvember campaign brings together 32 public figures from the sports, political and artistic spheres. United by a common goal, these individuals wish to show their support for the cause by proudly wearing the bow tie in November.
"We are privileged to have such committed ambassadors. Their dedication and the visibility they bring to PROCURE contribute to increasing the awareness of our organization and the success of this campaign. We are confident that with their involvement we will achieve our ambitious goal," says Laurent Proulx, President and CEO of PROCURE.
A GLAMOROUS 10TH ANNIVERSARY
For this special edition, renowned Quebec designer Philippe Dubuc has created a timeless bow tie, highlighting stripes for a subtle and sophisticated style. In collaboration with photographer Andréanne Gauthier and her team, the 2023 bow tie stands out on all the outfits of the campaign ambassadors. The glamorous concept of the studio-shot photographs, inspired by notorious magazines such as Vogue, showcases the authenticity and elegance of Dubuc's work.
NEW - BOWVEMBER COLLECTION
Following the undisputed success of last year’s sold-out Bowvember gift box, PROCURE is now offering a brand new Bowvember Collection, which includes 7 pairs of original socks, the 2023 edition bow tie and its matching pocket square.This unique collection is offered in limited quantities exclusively on the organization's online store at the cost of $99.
For more information about the Bowvember campaign, purchasing the bow tie and the activities planned for the month, please visit the PROCURE website at www.procure.ca.
*To find the list of participating retailers, please visit our website at www.noeudvembre.ca.
AMBASSADORS BOWVEMBER 2023
| Benoît Gagnon Television and radio host and entrepreneur Bertrand Godin PROCURE spokesperson Bruno Marchand Mayor of Quebec City Catherine Fournier Mayor of Longueuil Chantal Machabée Vice President of Communications, Montreal Canadiens Charles-Antoine Sinotte Sports reporter, Salut Bonjour and analyst, TVA Sports Chloé Dufour-Lapointe Athlete Ève-Marie Lortie Television host, Salut Bonjour Week-End Frédéric Plante Television host, RDS Henri Picard Actor Isabelle Pagé PROCURE spokesperson Jason Rockman Host of The Rockman Power Hour podcast Jean-Charles Lajoie Sport commentator and host, TVA Sports and BPM Sports Joey Saputo President and CEO of Produits Forestiers Arbec Inc. Owner and Chairman of the Board of CF Montreal, Stade Saputo and Centre Nutrilait. Jonathan Roy Singer-songwriter Julie Bélanger Television host, producer and author |
Justine Dufour-Lapointe Athlete Kevin Raphael Comedian and television host, TVA Sports Kim Sullivan Weather Specialist, Global News Morning Laurent Proulx PROCURE CEO Lou-Pascal Tremblay Actor Marina Bastarache Entrepreneur, host and content creator Mathieu Baron Actor Mathieu Dufour Comedian Maxime Dufour-Lapointe Athlete Pénélope McQuade Radio host, ICI Première Philippe Dubuc Fashion designer Régis Labeaume Collaborating Columnist, La Presse Saskia Thuot Television host, TVA and entrepreneur Sébastien Benoit Radio and television host, Rythme FM, Zeste and TVA Stéphane Boyer Mayor of Laval Winston McQuade Founder of Le Culturel 2.0 video podcast and PROCURE spokesperson |
ABOUT PROCURE
PROCURE is a charitable organization in the fight against prostate cancer. It educates, supports,
and informs people affected by this disease. It promotes and contributes to the financing of
world-class research. To learn more, visit procure.ca
For more information, visit procure.ca
Facebook: facebook.com/PROCURE.ca
lnstagram: @procureqc
Linkedln: @procure-alliance
YouTube: @procureqc
MEDIA CONTACT INFO
For more information or to set up an interview, please contact:
Laurie Letendre
Communications Coordinator, PROCURE
laurie.letendre@procure.ca
514-341-7224
Gabrielle Brouillard
Strategist Public Relations and Influence, Youville Haussmann Park
gbrouillard@experience-yhp.com
514-922-6983
Cherelle Parent
Public relations manager
cherelleparent@gmail.com
514-830-1542
Photo credits :
Photographer : Andréanne Gauthier
Photo Assistant : Vanessa Brossard
Stylist : Mélanie Larivière
Hair and Makeup : Amélie Bruneau-Longpré
Clothing courtesy of Simons and Maison LPRN.