Bowvember 2023

PROCURE, the organization dedicated to fighting prostate cancer, is launching the 10th edition of its Bowvember campaign nationwide. This initiative aims to support men affected by the disease and their families, as well as to raise awareness about this most common form of male cancer - 18 men a day are diagnosed with prostate cancer - by encouraging the purchase and wearing of the popular bow tie by Philippe Dubuc throughout the month of November. PROCURE aims to raise $1,000,000 through the sale of more than 7,000 bow ties in Bowvember as well as the Bow Tie Affair elegant charity evening to be held on November 30th.

All funds raised support world-class research projects and provide free services, including an information and support line with healthcare professionals 7 days a week. The bow tie is available now for $45 at procure.ca/bowvember as well as at select retailers.

The 10th edition of the Bowvember campaign brings together 32 public figures from the sports, political and artistic spheres. United by a common goal, these individuals wish to show their support for the cause by proudly wearing the bow tie in November.

"We are privileged to have such committed ambassadors. Their dedication and the visibility they bring to PROCURE contribute to increasing the awareness of our organization and the success of this campaign. We are confident that with their involvement we will achieve our ambitious goal," says Laurent Proulx, President and CEO of PROCURE.

For this special edition, renowned Quebec designer Philippe Dubuc has created a timeless bow tie, highlighting stripes for a subtle and sophisticated style. In collaboration with photographer Andréanne Gauthier and her team, the 2023 bow tie stands out on all the outfits of the campaign ambassadors. The glamorous concept of the studio-shot photographs, inspired by notorious magazines such as Vogue, showcases the authenticity and elegance of Dubuc's work.